ABOUT ME
Today's brands need to tell a story to break through the noise and engage their target audiences. The right content has emotional appeal and adds personality.
I am a storyteller with experience creating and managing content for brands of different sizes. Every piece of content, whether a tweet or a blog post, contributes to the voice. If two products or services are equal, what drives a purchase? Branding and marketing.
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I believe that the best content comes from humans. I use AI to be more productive and speed up repetitive tasks. I think of AI as a personal assistant rather than a writer.
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You can find me at the local rock climbing gym or pickleball courts when I'm not walking around a new city with a donut or croissant in hand. I love to climb and started a climbing clothing company, Crux & Crags, last year.
PORTFOLIO
Upwork’s Human+Agent Productivity Index
Is Upwork Worth It? Pros, Cons, and Top Tips from Freelancers - Upwork
What Semi-Retiring Can Look Like for You - Upwork
Build Better Client Relationships - Upwork
How To Use AI To Be a Better Freelancer - Upwork
Best Workplace Practices for Communicating With Gen Z - Upwork
​How To Explain Gaps in Employment During Interviews - Upwork
How Freelancing Gave Suzanne an Alternative to the Traditional Job Market- Upwork Talent Success Story
How Upwork Helped a Product Designer Find Stability - Upwork Success Story
The Latest Trend In Sports: Rock Climbing - Buzzfeed
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EMAIL MARKETING
30 Entrepreneurs Share Their Best Marketing Tips - CB Nation
Guide to Promoting CX in Your Content - Article Writing Co.
One Tip to Sell on Instagram - Help Smartphone
AWARDS
Content Marketing Awards 2023 - Upwork Best Multi-Author Blog
Drumm Awards 2021 - Upwork Social Meida
GHOSTWRITER
​How To Build A Results-Based Culture In Times Of Crisis And Beyond - Forbes
10 Truths of an Eco-Conscious Office Manager - Double A
Morning Routines to Get You Through Those 8 am Classes - Chegg
FEATURED IN
EXPERIENCE
Freelance content Marketer | 2015-Present
Worked on the Upwork platform and directly with clients to provide content marketing services, including copywriting, content writing, content strategy, public relations, and social media marketing
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Clients include BetterHelp, Chegg, Giant Propeller Agency (Energy Muse, Face Halo, Runtime, Lyf App, Moldex), I like Paper ®, Ironmark USA, and Certapet
Content Writer | Upwork Corp | July 2022 - Feb 2026
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Created long-form articles for the Upwork Resource Center to drive organic traffic
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Vetted and interviewed freelancers to write talent success stories
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Content strategy and copywriting for the Human+Agent Productivity Index launch
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Content strategy for newsletters and email campaigns
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Wrote copy for cross-functional teams across social, email, and landing pages
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Worked with ElevenLabs to create an AI vocal clone
Content Marketing Consultant | Geo Global Partners | 2016 - 2024
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Content strategy for biOrb Americas brand, including social media, editorial calendars, email marketing, and website
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Managed the smartpond®
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Plan, organize, and manage creative video and photography product shoots​
EDUCATION
2014-2016
M.A Mass Communication
University of Florida
2012-2014
B.S Psychology
University of Central Florida
SELF-PUBLISHED AUTHOR
​Solidarity: Finding solidarity in heartbreak, anxiety & depression
Singularity: The universal language of love and loss
Pseudonym: Lynn Moore
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